Free Online Shopping Cart

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When it comes to ecommerce sites, there are plenty of keywords to choose from. Because sites typically follow a fairly set format, numerous pages are created between the home page and the order confirmation page. Those pages all need keywords and phrases if they are going to rank high in the search engines. So, how exactly do you choose the best keywords for each page? Here's an easy strategy to follow. (Please keep in mind that all keyphrases used in this article are for example only and have not been researched.)

Home Page: Broad Keywords

When you start out, use keywords and phrases that are descriptive of your overall site. For example, if you sold clothing for the entire family, you might opt for phrases such as "ladies clothing," "men's clothing" or "kids clothing." Those would be expressive, but could also be worked easily into the home page copy.

Think of the sales process as a funnel. It's broad at the lip and gets more narrow as you move closer to the spout. The same goes for the keyword strategy: broad keyphrases at first and more specific ones as the subject matter gets more specific.

Category Page: Specific Keywords

Once you move to the category pages, you'll want to select keyphrases that work well with what you're trying to describe in your copy. If your visitor clicks on the women's shoes category, she'll want to read about and see pictures of women's shoes. Perhaps you'll use phrases such as "fabric ballet flats" or "leather peep-toe pumps."

I typically create a paragraph at the top of the page, then add a descriptive sentence or two under each image. Sometimes, I'll also add a paragraph of copy at the bottom of the page. This helps guide your visitors through the sales process.

Product Descriptions: Long-Tail Keywords

The product description pages should incorporate long tail keywords that are laser specific. If your visitor clicked on a link for "Bermuda shorts" on the category page, you'll want to get as detailed as possible, so your customer can make the decision to buy.

For instance, a keyphrase such as "Liz Claiborne pastel plaid Bermuda shorts" would be perfect for a product description because it is. well. descriptive. Long? Yes, it is a long phrase. Most long-tail keywords will be. But the further into the sales process a customer gets, the more specific their searches will be. Chances are, someone who has decided she wants pastel plaid shorts will use a phrase like the one above instead of something like "Bermuda shorts."

Here's a plus: Because long-tail phrases are much less competitive than broader terms, you stand a better shot at getting ranked highly for them.

A Word on Linking

Here's where some copywriters get confused. When you use links in anchor text, you're giving credit to the page being linked to. For instance, if you have a category page for shorts, you would want to use the keyphrase "Bermuda shorts" in the anchor text of a link that pointed to the Bermuda shorts page. That way, the Bermuda shorts page gets credit for the link. The link would be of no (or very little) value to the general shorts page.

When you take note of the navigation and purchase cycle of your visitors, you begin to see why this simple strategy for keyword placement works so well. Using more specific terms as you write more specific copy helps usher visitors from the front door to the checkout counter with ease while also boosting your search engine rankings.

Contact Information: 

http://www.fastcommerce.com

777 Mariners Island Blvd , Suite 620

San Mateo , CA 94404

Tel: 888-598-2211

Email: info@fastcommerce.com

Perhaps, one of the best ways to get a great bargain, is to Comparison Shop to compare different products and prices. Again, the Internet is ideally designed to give you mass amounts of data and information. It makes comparison shopping a real breeze. Use online sites like Pricerunner.com, PriceGrabber.com, NextTag.com, Shopping.com and don’t forget Google’s Froogle.com!

These comparison shopping sites will list the best laptop deals and prices for you. More importantly, they will also rate the service and support given by each of these online stores. Very important when you’re buying online. Make sure you check out the store’s warranties, return policies, service records and customer ratings.

Coupons

Mail-in rebates, coupons, online special deals - all these offer great savings to the observant shopper. Don’t buy a laptop until your have searched for coupons or discounts, special deals and the like. Dell is famous for its coupons. Don’t buy a Dell Laptop without using one of these coupons.

You will save 100s off the price of your laptop.

Other notebook makers such as Toshiba, Apple, Sony... offer great online deals and discounts... search for these before you purchase your laptop.


Don’t Forget to use dealhunting site

There are many dealhunting site on the internet. Most of them can help you find a great deals on Laptops. I highly recommond this site - http://system.fastcommerce.com/. It is a very nice site that contains timely dell coupon codes and many other coupons. It is really helpful.

Contact Information: 

http://www.fastcommerce.com

777 Mariners Island Blvd , Suite 620

San Mateo , CA 94404

Tel: 888-598-2211

Email: info@fastcommerce.com

Two come to mind: Brookstone and American Apparel.

Brookstone's return policy is simple:

If a product purchased at Brookstone does not meet your expectations, you may return it with receipt within 30 days of purchase for a refund, merchandise credit or exchange. We will not accept any returns without a receipt.
Sounds fair, until you consider that there aren't any provisions for gifts. Without the receipt, you're stuck holding a potentially unwanted gift. Even if you bring the unopened mint-condition item to the store, point to the exact same item on the shelf, and ask to perform an exchange, they will refuse. You have only one option: ask the gift-giver for the receipt, an obviously impossible request no half-decent person would make.

American Apparel can't even settle on a return policy. If you buy from their online store, they offer a full refund, but if you visit their brick and mortar locations, you can only receive store credit. So if you do your friend a favor and pick up a few shirts, and it turns out you were sold the wrong ones, you're entirely out of luck and stuck with an unwanted store credit.

Is either policy unique? No. We know there are companies with vastly more farcical policies we want to hear about them. Fill the comments with the worst return policies you've seen. And no, "all sales final" doesn't count.

EU to expand e-shoppers' rights

Apple, Inc. is close to reaching its goal of selling 10 million iPhone 3Gs. Meanwhile, Apple's iPhone is drawing wireless customers to AT&T at the expense of other carriers, especially Verizon. Former Verizon customers make up 47 percent of new Apple iPhone 3G customers, while 24 percent came from T-Mobile and 19 percent from Sprint. iphone 3g prices are differents.

IT solutions that provide peace of mind. Rackspace commits to delivering an unequaled customer experience by supporting the technology and the customer 24x7x365. No call centers or automated phone systems; every customer has a dedicated support team.

Apple may not have reached its goal of selling 10 million iPhone 3Gs yet, but the company has spurred a large number of consumers to abandon their carriers and flock to AT&T , the exclusive mobile  carrier for the iPhone in the U.S.
News reports are circulating that predict Apple is nearing the sale of the 10 millionth iPhone 3G. Apple hasn't confirmed the rumor, but analysts said it's possible. Apple sold one million of the devices in the first weekend after its introduction.

"Apple executed well. The company took sufficient time to build up enthusiasm prior to launch. They launched two successful iterations of the device. They managed to get the device sold in more than 20 countries. And they've become a player in the market," said Michael Gartenberg, vice president of mobile strategy for Jupitermedia.

Verizon Loses to AT&T

While the tech world waits for Apple to report the 10 million iPhone 3G mark, the NPD Group has reported that 30 percent of U.S. consumers who purchased Apple's iPhone 3G from June through August switched to AT&T from other mobile carriers.

Nearly half (47 percent) of new AT&T iPhone customers who switched carriers came from Verizon Wireless. Another 24 percent switched from T-Mobile, and 19 percent switched from Sprint, according to the NPD's iPhone 3G Report.

"The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales," said Ross Rubin, director of industry analysis for the NPD Group. "While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G have proven more appealing to customers that already had access to a 3G network."

iPhone Gains 17 Percent of Market

Before the iPhone 3G's launch, iPhone sales made up a mere 11 percent of the smartphone market. Since the launch, Apple has gained an additional six percent of the market.

Apple has made headway, in part, by cutting prices. NPD data show the average price of a smartphone sold between June and August was $174, down 26 percent from $236 during the same period last year. Apple lowered the iPhone 3G's price to $199 through a deal with AT&T.

The result is that AT&T had the best-selling smartphone during June through August, based on unit sales. RIM's Blackberry Curve was second, followed by the Blackberry Pearl and the Palm Centrino. But the iPhone has a new competitor coming for the fourth quarter -- T-Mobile's Android-based G1, due out later this month.

Google's iPhone Challenge

Of course, there are no guarantees that a Google Android-based phone will repeat the iPhone's success. If Google wants to compete with Apple on the smartphone front, the company must focus on getting its platform beyond one device and one carrier in the U.S., according to Gartenberg. And Google also needs a strong story.

"Google has a slightly different message because at the end of the day Apple is an end-to-end controlled system. In many ways, Android is almost the antithesis of Apple. It's designed to be an operating system available for anyone, a platform available to anyone," Gartenberg said.

"We are going to see many different interpretations of Android," he continued. "The key for Google is to get those other interpretations into the marketplace while making sure those interpretations are complementary rather than contradictory to each other." 

Many eCommerce shopping carts claim to be "free" when what they really mean is "free trial."

FastCommerce.com delivers a free online store that has all the tools needed to run a small business online. It is a free ecommerce website and shopping cart, not a "free trial." San Mateo, CA (PRWeb) August 30, 2007 -- FastCommerce.com has recently launched a free online store and shopping cart software that includes everything small business entrepreneurs need to run an online ecommerce business. Already, hundreds of individuals have signed up and are currently building their own free online stores.

The applications were designed to be easy to set up, and easy to use. Customers can sign up and begin building an online business in minutes. For individuals looking to build an online store at little or no cost, the FastCommerce.com online store is free up to 250 products. The FastCommerce.com free online store is not just a shopping cart. By signing up at no cost, people looking to build an online ecommerce business have access to state of the art ecommerce software tools that will enable them to launch and then successfully grow and manage their online ecommerce stores.

FastCommerce includes a free website and online shop with inventory, order capture and order processing, customer contact management, auto email responder, reports for insight into store trends and product sales and more. New features, such as Google Checkout and PayPal payment options will be made available in the coming weeks.

Customer feedback has been tremendous: the design and efficiency of the FastCommerce.com ecommerce tools clearly surpass industry standards for ease of use and performance. The FastCommerce.com online store is not only easy to use, but it has been designed to be a highly efficient business productivity tool that will enable small ecommerce stores to effectively manage their growing needs. "FastCommerce.com has been built on a rock-solid platform that will deliver ease of use and superior performance," says CEO Charles Han. "The goal has been to build a compelling ecommerce product and then let people use it to grow their online business. The response has exceeded my expectations." The market for small business ecommerce software continues to rapidly expand. With a superior design and technology, FastCommerce.com is positioned to become the software industry standard in small business ecommerce applications.

About FastCommerce
Fastcommerce.com provides business management software to small businesses, delivered on demand as a service via the web on a free or paid monthly subscription basis. We provide small businesses with a complete fully integrated package that run their entire operations, from inventory control, sales, marketing, support, online catalog, e-commerce, backend order processing and built-in UPS and Fedex shipping tools.

The only requirement to use our software is an internet connection. Unlike a traditional software company, our small business customers do not need to buy and maintain expensive software and hardware.

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Internet is reality for business

IS your business safe? Online business is certainly the way of the future but security is still a concern for many.

The virtual world is now the reality.

More than 75 per cent of small businesses who responded to a survey said the internet would become more important in the way they did future business.

The survey by Visa and the Victorian Employers Chamber of Commerce and Industry (VECCI) found 82 per cent of small businesses said they had a website and 21 per cent said they already engaged in some form of e-commerce with their customers, vendors and buyers.

"Many small businesses are no longer using the internet purely as a marketing tool but are taking advantage of the enhanced technology available to pursue online sales to customers in Australia and overseas," Visa's general manager for Australia, New Zealand and the South Pacific, Chris Clark, said.

"The internet is seen as a way to help expand the customer base and to reach new export markets."

However, security and safety issues still loomed large, with 50 per cent of small businesses ranking this as an issue of "major concern".

The second most important barrier to them feeling confident about e-commerce was the cost of constantly upgrading their technology with 33 per cent were unhappy about this.

In a new survey from MasterCard, it appears that while women are doing more frequent shopping online than their male counterparts, men tend to spend more on each purchase.

Women also tended to visit airline websites more than men, with 42% of female respondents shopping online compared to 38% for men.

“Growth from online shopping is poised to further accelerate in Asia/Pacific and the online shopping population in the region is expected to reach 819.4 million by 2010,” said Georgette Tan, MasterCard VP Communications, Asia/Pacific, Middle East and Africa.

“Women consumers are an important group of online shoppers and these findings offer insights for businesses to better understand their consumption habits and preferences.”

The report, titled Online Shopping in Asia/Pacific - Patterns, Trends and Future Growth, found that of all online shoppers that had shopped more than six times online over the past three months 57% were female.

But it appears that men are spending up bigger than women, with 79% of men spending more than US$100 on online shopping over a period of three months compared to 72% of women.

MasterCard looked at 4157 respondents across Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Thailand.

What was synonymous with both groups of online spenders were that one of the biggest contributors to a sale was price, reaffirming that online buyers are very price sensitive.
Additionally while 75% of women admit to impulse buying on the internet due to promotions or specials, 85% of men say they do their research and shop around before purchase.

Contact Information: 

http://www.fastcommerce.com

777 Mariners Island Blvd , Suite 620

San Mateo , CA 94404

Tel: 888-598-2211

Email: info@fastcommerce.com

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